Digital Marketing & Web Support — Brics Africa
Project Overview
During my time with Brics Africa, I supported the company's digital presence by developing and executing marketing strategies, creating content, and optimizing website-related assets. The overarching goal was to enhance brand visibility and strengthen online communication with clients.
My Role
I served as a digital marketing contributor, responsible for:
- Digital marketing strategy and execution
- Social media management and content creation
- Website content updates and optimization
- Branding and online presence development
- Creating professional marketing visuals and posts
- Supporting client engagement through digital channels
Key Contributions
- Built and maintained consistent branding across all digital platforms
- Created engaging posts to promote the company's consulting services
- Improved Brics Africa's online visibility and professional image
- Structured content to enable clearer, more effective client communication
- Supported marketing campaigns aimed at driving business growth
Skills & Tools Used
| Skill / Tool | Category |
|---|---|
| Digital Marketing Strategy | Strategy |
| Social Media Marketing | Marketing |
| Content Creation & Copywriting | Content |
| Branding & Corporate Communication | Branding |
| Basic SEO | Optimization |
| Canva / Photoshop | Design Tools |
| Website Content Management | Web |